Tuesday, November 22, 2011

The Big Give Results

The press release from the Columbus Foundation provided the overall totals stating that $8.7M was raised for local charities in just one 24 hour time period. That might not be a big number for some, but for a first year initiative that got a late start in promotions that is a great start. Lets hope this becomes an annual event and the numbers keep on growing.

 The Columbus Dispatch also reported on the event and I have provided that text below.


The Big Give was just that.

The Columbus Foundation says that more than $8.7 million was raised for local nonprofit organizations during a 24-hour, online charitable event that wrapped up at 11 a.m. today.

It took just minutes on Thursday for donors to surpass the first $1 million.

“We thank and congratulate everyone who was part of the community’s first Big Give. You helped central Ohio realize a magnificent achievement,” Doug Kridler, foundation president and CEO, said in a statement.

“We celebrate our dedicated nonprofits, who worked tirelessly to promote the event, and the incredible results that will benefit them.”

The foundation launched the Big Give to give the central Ohio nonprofit community an economic boost. To encourage the giving, the foundation and its donors put up $1 million in matching money.

If the amount raised and the matching pool were the same — $1 million each — the match would have been dollar-for-dollar. But because so much more came in, foundation officials say, the match will be less, and they are working out the exact ratio.

About 600 local charities were part of the Big Give, and most pushed hard to get the word out to potential donors. Social media tools helped them snag the attention of new, potential supporters. The foundation also promoted the event heavily.

“The tremendous generosity of our big-hearted community truly defines who we are,” Kridler said.

The Big Give was the largest single-day charitable event ever in central Ohio, officials say, and will help hundreds of agencies that are struggling to meet record demand for their services. The foundation also announced a grant to cover all credit-card fees so that 100 percent of donations will go to the nonprofit groups.

Full details about the Big Give are posted online at www.columbusfoundation.org.

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